Malcolm Gladwell

Malcolm Gladwell has the uncanny ability to generate value by interpreting groundbreaking research in psychology, sociology and neurology. He is the author of two New York Times #1 best-sellers - The Tipping Point: How Little Things Can Make A Big Difference (published in 2000), and Blink: The Power of Thinking Without Thinking (published in 2005).

With his first book Malcolm embedded the concept of the tipping point in our everyday vocabulary and gave organizations new tools for understanding how and why change happens, and how to create positive epidemics of ideas and behavior. Blink analyzes intuition –the kinds of judgments that are made unconsciously and instinctively –and explores how we can learn to be better at mastering the kind of instantaneous thinking that lies at the heart of successful decision making.

Gladwell, whose mother is Jamaican, was born in England on September 3, 1963. He was raised in Canada, and graduated with a degree in history from the University of Toronto in 1984. From 1987 to 1996, he was a science writer, and later the New York bureau chief for the Washington Post. He has been a staff writer for The New Yorker since 1996. Gladwell currently lives in New York City.

In the Blink of an eye, the unconscious mind decides lots of (often very important) things for us without our even knowing what we know or how we know it. In his groundbreaking book Blink, Malcolm describes how we make these intuitive decisions-both the good ones and the bad - and why some people are so much better at it than others. Drawing on cutting-edge neuroscience and psychology, he shows how good decision making depends on the few particular details we focus on and explains how we can improve our intuitive instincts for interpreting these details correctly.

In The Tipping Point, Malcolm describes how trends work. He helps organizations identify the people who are crucial to the trend process and deploy their talents strategically. Gladwell says: “It’s a book about change. In particular, it’s a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does. The Tipping Point is an examination of the social epidemics that surround us.” The ideas in The Tipping Point have kept the book on various bestseller lists for three years, including over two years on the BusinessWeek paperback bestseller list.