Dr. Brian Wansink


Brian Wansink (born 1960, Sioux City, Iowa) is an American professor in the fields of marketing and nutritional science. He is best known for his work on consumer behavior and specifically on food psychology and behavior, which focuses on how micro environments (supermarkets, packaging, homes, pantries, and tablescapes) influence what and how much people eat and how much they enjoy it.

Wansink holds the John S. Dyson Endowed Chair at Cornell University where he is Director of the Food and Brand Lab. He is the first author of over 100 academic articles and books, including Marketing Nutrition (2005) and the best-selling book Mindless Eating: Why We Eat More Than We Think (Bantam Dell 2006).

Having been referred to as the "Sherlock Holmes of Food"[1] and the "Wizard of Why"[2] Wansink and his Food and Brand Lab have been credited with improving the deeper scientific understanding of food eating and food shopping. In addition, their studies have been credited with the development of the 100 calorie packs as well as discovering and quantifying a wide range of basic, every day insights: