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The Long Tail: Why the Future of Business... Chris
Anderson
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Chris Anderson
Chris Anderson is editor-in-chief of Wired Magazine, which has won
a National Magazine Award under his tenure. He coined the phrase
The Long Tail in an acclaimed Wired article, which he expanded upon
in the book The Long Tail: Why the Future of Business Is Selling
Less of More (2006). He currently lives in Berkeley, California
with his wife and four young children.
Before joining Wired in 2001, he worked at The Economist, where
he launched their coverage of the Internet. He also has a degree
in physics from George Washington University and did research at
Los Alamos National Laboratory. He has also worked at the journals
Nature and Science.